MANAGING DIRECTOR

James Bradshaw has over a decade of experience leading the development, design, and delivery of iconic real estate projects across the UK and Europe. His work with organisations such as ASM Global, AEG Europe, and the Ambassador Theatre Group has seen him shape landmark venues like The O2, AO Arena Manchester, and OVO Arena Wembley. James has led large-scale redevelopment and refurbishment projects, including a £50 million renovation of AO Arena and the £130 million expansion of The O2’s Entertainment District.

With a focus on strategic planning, innovation, and collaborative leadership mixed with a love of venues and live entertainment, James founded JBC Projects to help clients realise their visions for transformative real estate projects. His bespoke advisory services are tailored to each client’s needs, ensuring that every project creates long-term value and drives strategic growth.

SENIOR MANAGER, STRATEGIC VENUE PROJECTS

Julie Huard-Vlahos brings extensive international experience across venue strategy, commercial partnerships, and major event delivery within the global sports and live entertainment sector. Prior to joining JBC Projects she held senior roles at AEG International and Formula E, where she worked across global venue portfolios, major event strategy, and commercial growth initiatives. Her work involved collaborating with promoters, venue operators, sponsors, and host city stakeholders to develop commercially successful events and partnerships across multiple international markets.

At JBC Projects Julie focuses on venue strategy, development feasibility, and supports the delivery of complex projects. Combining strong commercial insight with practical delivery experience, Julie helps ensure that venue developments are structured to maximise both operational performance and long-term commercial value.

OPERATIONS AND MARKETING DIRECTOR

Victoria is a highly experienced B2B marketing professional. Before joining JBC Projects, Victoria held several senior roles at Kantar, where she was responsible for delivering integrated marketing strategies and building demand generation campaigns across Europe.

At JBC Projects, Victoria oversees operations, marketing and R&D, leveraging her expertise to create strategic marketing initiatives that align with the firm’s business goals.