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The business operates as a client side partner, providing senior level strategic and delivery expertise from early concept through to operational opening.
We’re a senior team with first-hand experience running, building and advising on stadiums, arenas, theatres and premium hospitality venues.
That background shapes how we work: practical, commercially sharp and grounded in what it actually takes to open and operate a venue.
Julie is a multilingual commercial strategy specialist with over a decade working across global sports and live entertainment.
She brings to JBC Projects a combination of commercial discipline and intercultural capability, developed through her experiences working across international markets and complex multi stakeholder environments.
Julie has held senior strategy roles within AEG International and Formula E, where she led commercial strategy across global partnership portfolios. She managed multi-million pound partnership programmes and coordinated delivery across international event calendars.
She is a native French and English speaker, with strong Spanish and German, and working knowledge of Korean, Mandarin Chinese and Japanese.
Julie is based in Cardiff. Outside of work, she is a keen golfer and an enthusiastic follower of K-pop culture.
James Bradshaw has over a decade of experience delivering major venue developments across the UK and Europe.
His background spans development strategy, commercial planning and delivery across arenas, theatres, entertainment districts and stadium related projects.
This includes leading major redevelopment programmes such as the £60 million transformation of AO Arena Manchester, increasing capacity, enhancing the premium offer, delivering a full back of house overhaul and implementing significant sustainability upgrades. He has also led work at OVO Arena Wembley, overseeing the commercial and operational strategy for a major capacity expansion.
At The O2, he sat on the senior leadership team and acted as Project Director, delivering over 500,000 square feet of new build and refurbishment works, alongside asset management of retail, food and beverage and leisure facilities.
Victoria Bradshaw is Co Founder of JBC Projects and leads the firm’s operations and marketing functions. Before co founding JBC Projects, Victoria built a substantial career in senior B2B marketing roles at Kantar, where she spent over a decade leading marketing, communications and demand generation activity across the UK, Europe and global markets.
Her experience included senior positions such as Head of European Marketing, where she was responsible for integrated marketing strategy, campaign development, stakeholder engagement, brand positioning and lead generation.
She is responsible for business operations, including financial administration, accounts receivable, invoicing and cash flow management, ensuring that the business operates efficiently and maintains strong financial control. She also oversees internal systems, reporting and process development, supporting the operational structure required for growth.
We work on stadium and arena developments, theatre estate strategy, premium hospitality environments and mixed-use entertainment districts typically at points of complexity, inflection or significant capital commitment.
We will find us alongside operators, investors, developers, rightsholders and public sector clients as the central client-side voice from concept through to opening.