A premium lounge was fully stripped back and rebuilt to deliver a new hospitality concept, all without disrupting a packed summer programme in one of Europe’s busiest arenas.
Originally designed by Live Nation’s US Blueprint team, the concept was reinterpreted for Europe by the Live Nation EMEA venue development team and interior designers Blacksheep, ensuring regional standards were met while preserving the brand vision.
On‑site delivery in Amsterdam was led by the venue team, with JBC Projects coordinating between the venue, the EMEA development team, and the US Blueprint design guardianship.
In parallel, JBC Projects supported a second European venue, ensuring design consistency, quality, and full integration of commercial and operational priorities across both sites. (Photo Credit: Stevie Campbell)