What began as a back‑of‑house storage area beside the dressing‑room corridor was transformed into a fully functioning new space, complete with all‑new MEP services housed on an internal mezzanine platform.
The concept, originally created by Live Nation’s US Blueprint team, was adapted for Europe by the Live Nation EMEA venue development team and interior designers Blacksheep, ensuring local standards were met while retaining the core brand identity.
On‑site delivery was led by the venue team, with JBC Projects coordinating between the venue, the EMEA development team, and the US Blueprint design guardianship. Working across multiple locations, the project maintained strong direction and momentum.
In parallel, JBC Projects supported a second European venue, ensuring design consistency, quality, and full integration of commercial and operational priorities across both sites. (Photo Credit: Stevie Campbell)